There’s been an addition to ads attribution…
In Ads Manager, go to Compare Attribution Settings is a feature within Ads Manager reporting that allows you to view how many conversions happened within each attribution window, regardless of the Attribution Setting used for optimization. For example, columns can be added to your report for 28-day click, 7-day click, 1-day click, and 1-day view to see how conversions are distributed across them. More. There you’ll see “Additional Reporting Options.” You may even see “Engaged-View Attribution,” but that’s for another video.
Expand this and you’ll see VIEW and CLICK from Apple’s SKAdNetwork.
If you don’t know what this is, it probably doesn’t apply to you. This is for A conversion is counted whenever a website visitor performs an action that fires a standard event, custom event, or custom conversion. Examples of conversions include purchases, leads, content views, add to cart, and registrations. More that happen within your app. If you run ads that promote conversions that happen with an app that you own, this is for you.
By checking these boxes, you can add two columns to your reporting. This will allow you to view how many of your app conversions happened within a view or a click of your ad.
If you run ads to promote your app, try it out. Let me know what you see!