Advertisers aren’t able to exclude locations or customize age targeting from directly within the ad set of an Advantage+ Shopping Campaign. But Audience Controls within the Ad Account Settings allow the ability to make these adjustments account-wide for all Advantage+ Shopping Campaigns.
Audience Fragmentation
Audience Fragmentation is the potential result of running multiple ad sets that target different groups of people but are optimized in the same way to promote similar ad creative. When it becomes problematic, you should combine ad sets.
Audience Insights
Audience Insights is a tool that helps you learn more about an audience compared to the general Facebook population.
Audience Network
Audience Network is a network of mobile apps that have been approved to monetize their apps with ads. This is how you can show your Meta ads to people while they are away from the Meta family of apps. Audience Network and associated groups are among your placement selection options in the ad set.
Automated Rules
Automated Rules allow advertisers to set automated processes (pausing, adjusting budget, or adjusting bid) based on performance.
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