Meta rolled out a creative testing feature for ads. Here’s how it works, what I found in my test, and what you should do with it.
Meta’s Creative Testing Tool: Setup, Strategy, and Results
Lookalike Audiences Automatically Expand for More Performance Goals
Meta advertisers can no longer fully restrict lookalike audiences. Learn which performance goals now expand targeting automatically.
My Approach to AI: Content Creation and Meta Ads
How I use AI in content creation and Meta ads. My workflow balances efficiency, creativity, and control without losing my voice.
Meta Ads Performance Problems: A Troubleshooting Checklist
Struggling with poor Meta ad results? Learn how to diagnose issues and fix them with better creative, offers, products, and setup.
Creative Fatigue: What It Is and How to Prevent It
Understand what creative fatigue is, why it happens in Meta ads, and the steps you can take to prevent wasted budget and poor performance.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
SubscribePodcast Widget
The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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