
How to Approach Meta Ads Targeting Now: A Detailed Guide
Targeting in Meta ads has changed. Learn how to simplify your strategy, when restrictions matter, and what to stop doing in 2025 and beyond.
This is where advanced Meta advertisers go to sharpen their skills and stay on top of the constantly evolving world of advertising. It’s also where inexperienced advertisers go to become advanced.
Targeting in Meta ads has changed. Learn how to simplify your strategy, when restrictions matter, and what to stop doing in 2025 and beyond.
Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup.
Learn how Meta’s Opportunity Score and Campaign Score work, what they mean, and how to use them to optimize your ad performance.
Understand how Meta ads attribution works and how to use settings and tools to make sense of your conversion results.
Advertisers are clinging to a false sense of control. Here’s why that illusion is fading, and what you should be doing instead.
Learn how to use Value Rules to adjust bids by audience demographics, improve lead quality, and gain control over ad delivery and results.
While I have a paid community who have access to my countless premium resources, I also create free content for those on a budget or getting exposed to me for the first time.
The Power Hitters Club is a community of hundreds of advertisers with extensive experience in Facebook Marketing. Those who are serious about maintaining their sharp skills with Facebook ads join the PHC. We support one another, share strategies and case studies, and alert one another of new features and how to use them.
I make sure that we focus on developing and expanding value creation and innovation. This means that we are always thinking about how to better serve our members. I stay curious about how to make things better and easier for all stakeholders. And I make sure Jon is encouraged, supported, and challenged so that we have a business that is productive, profitable, and most importantly, that we are proud of.
I write content for Jon’s site (which you can check out here), and I engage with advertisers in our Power Hitters Club communities to dive deeper on issues related to Facebook and Instagram ads.
I oversee Jon’s Power Hitters Club membership process and relations, identifying potential and existing member needs as well as responding to membership queries. I also collaborate with other team members to optimize the customer journey experience.
Myself and my team help Jon with all matters relating to the websites (design & development), WordPress, and integration. We’re also very interested in areas such as online privacy, & Facebook Conversions API etc.
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