Uncovering the Reality of Meta Click Attribution
After more than 10 years, I’ve discovered that Meta doesn’t define click attribution the way I thought it did. It took a test to uncover it.
This is where advanced Meta advertisers go to sharpen their skills and stay on top of the constantly evolving world of advertising. It’s also where inexperienced advertisers go to become advanced.
After more than 10 years, I’ve discovered that Meta doesn’t define click attribution the way I thought it did. It took a test to uncover it.
This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.
Remarketing is mostly unnecessary because it happens naturally using Meta’s algorithmic targeting. There are exceptions when it makes sense.
Meta ads targeting and optimization has a fatal flaw related to how Meta searches out the people likely to perform our desired action…
When are your targeting inputs respected as tight constraints? When are they only suggestions? When is your audience expanded? A comparison.
My approach to targeting completely transformed during the past year, driven primarily by the results of these five Meta ads tests…
While I have a paid community who have access to my countless premium resources, I also create free content for those on a budget or getting exposed to me for the first time.
The Power Hitters Club is a community of hundreds of advertisers with extensive experience in Facebook Marketing. Those who are serious about maintaining their sharp skills with Facebook ads join the PHC. We support one another, share strategies and case studies, and alert one another of new features and how to use them.
I make sure that we focus on developing and expanding value creation and innovation. This means that we are always thinking about how to better serve our members. I stay curious about how to make things better and easier for all stakeholders. And I make sure Jon is encouraged, supported, and challenged so that we have a business that is productive, profitable, and most importantly, that we are proud of.
I write content for Jon’s site (which you can check out here), and I engage with advertisers in our Power Hitters Club communities to dive deeper on issues related to Facebook and Instagram ads.
I oversee Jon’s Power Hitters Club membership process and relations, identifying potential and existing member needs as well as responding to membership queries. I also collaborate with other team members to optimize the customer journey experience.
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