The typical sales funnel with an email nurture sequence is effective but has a major flaw. Here’s the fix with Facebook Website Custom Audiences.
Facebook WCA: How to Create a Sales Funnel Without Email Addresses
April 21, 2014 By Leave a Comment
Chocolate and Stout: Finding a Niche Within a Niche
April 17, 2014 By Leave a Comment
Pull up a barstool… Jon changes direction in this week’s Pubcast, sharing insight on finding a niche within a niche and when to delegate.
Facebook Conversion Tracking: Why Aren’t the Numbers Adding Up?
April 14, 2014 By Leave a Comment
Conversion numbers from Google and Facebook rarely add up. Here’s why, and what you can do about it…
Facebook’s New Lookalike Audiences: What You Need to Know [Video]
April 9, 2014 By Leave a Comment
This video focuses on everything you need to know about targeting Facebook users similar to your fans, website visitors and more…
Facebook Content Strategy: Is it Better to Post at Non-Peak Times?
April 9, 2014 By Leave a Comment
Will you reach more people on Facebook if you publish when fewer them are online? It seems counter-intuitive, but these results speak for themselves.
Pop the Guinness: Lessons Learned and Reflections on Public Speaking
April 3, 2014 By Leave a Comment
It’s time to break out the celebratory Guinness and talk about breaking through barriers, overcoming fear and taking control of your professional life
Facebook Lookalike Audiences: Website Visitors, Fans and Conversions
March 31, 2014 By Leave a Comment
Facebook now allows advertisers to create Lookalike Audiences based on fans, Website Custom Audiences, conversion pixels and more…
Experiment: What Percentage of Facebook Fans REALLY Saw Your Post?
March 24, 2014 By Leave a Comment
What percentage of your fans — who were online at the time — did you reach with your post? Learn how to find out here…
Building a Business: The Importance of Structure
March 20, 2014 By Leave a Comment
In this episode Jon talked about going outside of our comfort zone, business structure, reaching milestones and setting business goals…
Facebook Advertising Campaign Structure: A Hands On Tour
March 17, 2014 By Leave a Comment
Here is a step-by-step tour of the new Facebook advertising campaign structure using Ad Sets, complete with a real-world example…
The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts
March 13, 2014 By Leave a Comment
Pull up to the virtual pub to discuss the Facebook timeline redesign, the “new new” News Feed, organic posts and scheduling posts…
Facebook Page Timeline Redesign: The One Important Change
March 12, 2014 By Leave a Comment
Facebook has redesigned the page timeline, and there’s one very minor change that could make the biggest, positive impact.
A Second Test: Are Brands Organically Reaching the Facebook News Feed?
March 11, 2014 By Leave a Comment
The overwhelming sentiment from brands is that they aren’t reaching the News Feeds of their fans. So how do you explain these results?
Keeping it Real, The New Facebook Ad Campaigns and Facebook Page Tagging
March 6, 2014 By Leave a Comment
Pull up to the virtual pub to discuss a reasonable work-life balance, the new Facebook ad campaign structure, Facebook page tagging and more…
New Facebook Advertising Campaign Structure: The Addition of Ad Sets
March 4, 2014 By Leave a Comment
Facebook has updated the advertising campaign structure to include a third level, ad sets. Here’s everything you need to know…
