A few days ago, I hit the 7-year anniversary of getting laid off for the second time, which began my entrepreneurial journey. Here’s my reflection…
Collect Leads from a Facebook Canvas Contact Form (and Target Them)
Advertisers can now collect leads via a Facebook Canvas contact form. But how do you collect those leads? It’s not just like lead ads…
New and Reinstated Professional Targeting Options on Facebook
Facebook quietly announced some new and reinstated professional target options. We did a quick review to see what may have changed.
How to Add a Contact Form to a Facebook Canvas
Advertisers now have the ability to add a contact form to the fullscreen experience of Facebook Canvas. Here’s how to set it up…
What is an Ideal Facebook Ad Frequency?
Determining an ideal Facebook ad frequency is not an exact science. However, there is data available to approach this challenge.
Facebook Paid Reach: Why Your Reporting May Miss the Complete Picture
Facebook Paid Reach is often incorrectly reported. This entry details a formula and method for understanding reach overlap and avoiding calculation errors.
Facebook Post Reach: Post-Level Reporting
Facebook Reach can be confusing. This entry covers how to use Post-Level reporting on Facebook to better understand Facebook Post Reach and avoid errors.