Pull up to the virtual pub to discuss a reasonable work-life balance, the new Facebook ad campaign structure, Facebook page tagging and more…
Keeping it Real, The New Facebook Ad Campaigns and Facebook Page Tagging
March 6, 2014 By Leave a Comment
New Facebook Advertising Campaign Structure: The Addition of Ad Sets
March 4, 2014 By Leave a Comment
Facebook has updated the advertising campaign structure to include a third level, ad sets. Here’s everything you need to know…
Facebook Did Something and Marketers Will Screw it Up
March 3, 2014 By Leave a Comment
News Flash: Facebook released a new feature and bad marketers will find a way to completely screw it up. Time for a rant…
WhatsApp, the Power of Facebook Ads and Optimizing Results
February 27, 2014 By Leave a Comment
Pull up to the virtual pub to discuss the WhatsupApp acquisition, the value of Facebook ads, custom audiences and Facebook ad reports…
Ultimate Guide: Facebook Insights Glossary of Terms [Infographic]
February 24, 2014 By Leave a Comment
Every important Facebook Insights term — popular and obscure — in one infographic, broken down into Reach and Impressions, Engagement and Fan Data.
Pop a Cork: Making the Shift with Facebook Ads
February 20, 2014 By Leave a Comment
Pull up to the virtual pub to discuss the Facebook Fraud dustup, the death of interest targeting and WCA lookalikes…
How to Sell on Facebook [Video]
February 19, 2014 By Leave a Comment
In this video I cover How to Sell on Facebook using targeted audiences, sharing content, and collecting email addresses.
The Death of Facebook Interest Targeting: Shifting Budget Priorities
February 17, 2014 By Leave a Comment
Interest targeting of Facebook ads was once the best way to reach your ideal audience. That’s no longer the case. Do these things first…
A Beer and a Blog: Navigating the Rules for Success
February 13, 2014 By Leave a Comment
Pop a bottle! Jon reflects on the decisions and mistakes he made that led to a successful and profitable blogging strategy.
Facebook Call-to-Action Buttons: Everything You Need to Know [Video]
February 12, 2014 By Leave a Comment
Have you started to use Facebook’s new call-to-action buttons on organic posts and ads? Here’s what you need to know…
WCA Lookalike: Target Facebook Users Similar to Website Visitors
February 12, 2014 By Leave a Comment
Facebook now allows you to target users similar to people who have visited your website in ads via Lookalike Audiences. Here’s all you need to know…
Facebook Fraud Response: Are Facebook Ads a Waste of Money?
February 11, 2014 By Leave a Comment
Are Facebook ads a waste of money? That’s what a popular video called Facebook Fraud is saying. Here’s another perspective and some things to consider.
Facebook Call-to-Action Buttons: Create for Ads and Organic Posts
February 10, 2014 By Leave a Comment
You can now add native call-to-action buttons to organic link posts and Facebook ads. Here’s how you can do it!
Experimenting with Facebook Website Custom Audiences
February 7, 2014 By Leave a Comment
This week’s Pubcast includes reactions and reflections on the SME Top 10 list, experimenting with WCAs, email vs. Facebook referrals and more!
How to Increase Likes on Facebook with Ads [Video]
February 5, 2014 By Leave a Comment
Learn how you can increase your relevant Facebook likes through the use of Facebook ads. Detailed strategy includes features and ad types to use…
