Facebook is rolling out relevance scores to help advertisers understand what is and isn’t working. Here’s what it means for your ads…
Facebook Ads Relevance Score, Positive and Negative Feedback
Facebook Dynamic Product Ads: Everything You Need to Know
Facebook’s dynamic product ads could just change everything. Dynamically surface ads featuring the right products to the right people. Here’s more…
How to Create Multi-Product Facebook Ads in Power Editor
Multi-product Facebook ads can now be created in Power Editor. Here’s an overview of what you need to know and how to do it…
The 4-Step Approach to Effective Facebook Ad Targeting
Are you lost on a Facebook ad targeting strategy that works? Start with this 4-step approach for traffic, fan base building, opt-ins and sales…
No, Facebook Organic Page Reach Is Not Dead
According to dozens of reports, Facebook killed organic reach for pages. Of course, this is far from the truth. But whatever gets clicks, right?
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