Facebook now allows advertisers to use Dynamic Creative to dynamically test up to 30 asset variations for a single ad to find what combination works best…
Short Facebook Videos: An Experiment
I’ve started experimenting with short Facebook videos. Here’s a deep look at my process and strategy related to the videos, ads, list building, and traffic.
Facebook Ads: How to Create Offline Event Custom Audiences
Facebook advertisers can now measure the impact of ads on offline events and also create various audiences of those who interacted offline. Here’s how…
Facebook Ads Manager and Power Editor Combine Into One Tool
Facebook is combining Ads Manager and Power Editor into one powerful tool. No functionality will be lost. Here are the details that you need to know…
Facebook Conversion Optimization: Standard and Extended
Not enough conversions to properly optimize? Should you optimize for link clicks or conversions? Now there’s a new Facebook conversion optimization option!
How to Edit Facebook Link Previews
Facebook recently removed the ability for page publishers to edit link previews (image, headline, description). Here’s how you can still do it…
Facebook Business Manager: Common Myths and Misconceptions
Facebook Business Manager is a powerful tool for agencies and advertisers. Yet, several myths prevent them from utilizing it to its full potential.
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