Advertisers can now collect leads via a Facebook Canvas contact form. But how do you collect those leads? It’s not just like lead ads…
Facebook quietly announced some new and reinstated professional target options. We did a quick review to see what may have changed.
Advertisers now have the ability to add a contact form to the fullscreen experience of Facebook Canvas. Here’s how to set it up…
Determining an ideal Facebook ad frequency is not an exact science. However, there is data available to approach this challenge.
Facebook Paid Reach is often incorrectly reported. This entry details a formula and method for understanding reach overlap and avoiding calculation errors.
Facebook Reach can be confusing. This entry covers how to use Post-Level reporting on Facebook to better understand Facebook Post Reach and avoid errors.
Has your Facebook ad performance slowed down? Here’s a few tips to bring them back to life and begin scaling them back up for profitable returns.