Facebook advertisers can now create audiences of people who have engaged with their business profiles on Instagram, providing more targeting power.
Facebook Metrics: New Ways to Measure Ad and Page Engagement
Facebook has announced several new metrics that will help marketers better understand engagement with their ads and page. Here is what you need to know…
Facebook Group Updates: Insights, Scheduled Posts and More
Facebook groups are being updated to include admin features like Insights, scheduled posts, removed member cleanup and more. Here’s what you need to know…
How to Find Customer Lifetime Value
To create a value-based Lookalike Audience, you first need to generate a file of customer lifetime value. These are the steps I use to do just that…
Facebook Ads: Create a Value-Based Lookalike Audience
Facebook advertisers can now use lifetime value (LTV) and value-based Custom Audiences to target users similar to their highest value customers. Here’s how.
Geography and the Problem with Facebook Ads Optimization
When Facebook optimizes your ads, they look to get the most actions for the lowest price. This can present problems with quality. Here’s a case study…
Entrepreneurs: Stop Wasting Time on Misfits
Most entrepreneurs struggle with trying to be everything for everybody, wasting their time on misfits — people who are a bad fit for their business…
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