
Compare Attribution Settings: Get the Most of Meta Conversion Data
If you aren’t using Compare Attribution Settings in Ads Manager, you are missing out on important context — and extra conversions.
This is where advanced Meta advertisers go to sharpen their skills and stay on top of the constantly evolving world of advertising. It’s also where inexperienced advertisers go to become advanced.
If you aren’t using Compare Attribution Settings in Ads Manager, you are missing out on important context — and extra conversions.
So many content creators try, but most fail. Why is it so difficult to stick to a consistent content creation routine? Here’s the secret…
Custom events are powerful for enhanced reporting in Meta Ads Manager, optimization, and targeting. So why do they feel like a secret?
Before publishing a Meta conversion event (standard event or custom event), you should test it. If you run into reporting issues, test it. Here’s how.
Should you use Advantage+ Placements or manually select placements? Here’s a detailed guide to help strategically select Meta ads placements.
A successful advertiser understands how Meta ads optimization works to leverage its strengths and mitigate its weaknesses. This is important.
While I have a paid community who have access to my countless premium resources, I also create free content for those on a budget or getting exposed to me for the first time.
The Power Hitters Club is a community of hundreds of advertisers with extensive experience in Facebook Marketing. Those who are serious about maintaining their sharp skills with Facebook ads join the PHC. We support one another, share strategies and case studies, and alert one another of new features and how to use them.
I make sure that we focus on developing and expanding value creation and innovation. This means that we are always thinking about how to better serve our members. I stay curious about how to make things better and easier for all stakeholders. And I make sure Jon is encouraged, supported, and challenged so that we have a business that is productive, profitable, and most importantly, that we are proud of.
I write content for Jon’s site (which you can check out here), and I engage with advertisers in our Power Hitters Club communities to dive deeper on issues related to Facebook and Instagram ads.
I oversee Jon’s Power Hitters Club membership process and relations, identifying potential and existing member needs as well as responding to membership queries. I also collaborate with other team members to optimize the customer journey experience.
Myself and my team help Jon with all matters relating to the websites (design & development), WordPress, and integration. We’re also very interested in areas such as online privacy, & Facebook Conversions API etc.
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.