Targeting has become more powerful for brands that utilize Events with Facebook Event Custom Audiences. Here’s everything you need to know about them…
Facebook News Feed: Website Speed Gets Higher Priority
There’s a new point of emphasis in the Facebook news feed: Website speed. If you aren’t optimizing your website, your posts will suffer. Here are details…
Facebook Messenger Ads: A Guide
Facebook Messenger ads allow advertisers to reach their target audience in new and creative ways using destination and placement. Here’s a complete guide…
Facebook Groups for Pages: Cut Through the Clutter
Facebook groups for pages are now available to link communities to brand pages. Benefits include posting as your page in a group setting. Details here…
Facebook Ads: Create Audiences of Those Who Engage on Instagram
Facebook advertisers can now create audiences of people who have engaged with their business profiles on Instagram, providing more targeting power.
Facebook Metrics: New Ways to Measure Ad and Page Engagement
Facebook has announced several new metrics that will help marketers better understand engagement with their ads and page. Here is what you need to know…
Facebook Group Updates: Insights, Scheduled Posts and More
Facebook groups are being updated to include admin features like Insights, scheduled posts, removed member cleanup and more. Here’s what you need to know…
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