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Facebook is rolling out a new ads feature that will make it easier to reach our intended audience with the best combination of primary text, title, and description using Multiple Text Options. This text variation feature isn’t a true A/B split test. It also isn’t the same as Dynamic Creative, though it certainly feels like… Read more »
Before editing a successful ad set, know that certain edits will trigger the learning phase. If that happens, high performance may not return. Details here.
Facebook ads don’t only need to sell. Use them to drive traffic to quality blog posts. Here’s why and how you can use this approach…
You can create an A/B split test of an actively running Facebook ad set by duplicating it. Here are the steps to getting this done…
Facebook has a new feature to automatically translate ad copy to each your international audience in their native language. Here’s how to use it…
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
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