Location Expansion: Meta Advertising to Reach Travelers
If you use Meta advertising to promote a business or service that caters to travelers, there is a big update that may help you.
This is where advanced Meta advertisers go to sharpen their skills and stay on top of the constantly evolving world of advertising. It’s also where inexperienced advertisers go to become advanced.
If you use Meta advertising to promote a business or service that caters to travelers, there is a big update that may help you.
I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results…
Meta ads targeting has changed. The impact you make based on the specific interests and lookalikes you select is less than it’s ever been.
How to Test Meta Advertising Targeting Strategies
Instant forms allow advertisers to collect contact info from leads without sending them to an external website. Here’s your complete guide.
Audience Segments provide visibility into the delivery of your ads when algorithmic targeting is in play. Here’s a guide on how to use them…
While I have a paid community who have access to my countless premium resources, I also create free content for those on a budget or getting exposed to me for the first time.
The Power Hitters Club is a community of hundreds of advertisers with extensive experience in Facebook Marketing. Those who are serious about maintaining their sharp skills with Facebook ads join the PHC. We support one another, share strategies and case studies, and alert one another of new features and how to use them.
I make sure that we focus on developing and expanding value creation and innovation. This means that we are always thinking about how to better serve our members. I stay curious about how to make things better and easier for all stakeholders. And I make sure Jon is encouraged, supported, and challenged so that we have a business that is productive, profitable, and most importantly, that we are proud of.
I write content for Jon’s site (which you can check out here), and I engage with advertisers in our Power Hitters Club communities to dive deeper on issues related to Facebook and Instagram ads.
I oversee Jon’s Power Hitters Club membership process and relations, identifying potential and existing member needs as well as responding to membership queries. I also collaborate with other team members to optimize the customer journey experience.
Myself and my team help Jon with all matters relating to the websites (design & development), WordPress, and integration. We’re also very interested in areas such as online privacy, & Facebook Conversions API etc.
Feel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.