What Copyblogger Could Have Done With Its Facebook Page

Copyblogger's Facebook Page

The popular website Copyblogger recently made noise by deleting its Facebook page. Was it the right decision, and what else could they have done?

A Tour: Facebook Rolls Out Changes to Ad Sets and Ads

Facebook Ad Set and Ad Changes

Facebook is rolling out changes to ad sets and ads. While some changes are cosmetic, some ad functionality. Here’s what you need to know…

How to Drive More Website Traffic with Facebook Ads

Facebook Ads Drive Website Traffic

Facebook drives by far the most social referrals to websites, but are you benefitting? Here’s how you can drive more traffic to your website…

Facebook Power Editor: Track and Optimize for Multiple Conversions

Facebook Power Editor Track Optimize Multiple Conversions

With Facebook’s Power Editor, you can track and optimize for multiple conversions. Here’s how and why it’s so important…

My Story: How a Business Was Built in Three Years

Building a Business

A business and a brand are built over time. It takes experimentation, failure, investment, delegation and maybe a little bit of luck…

Facebook Updates Custom Audiences TOS: No Scraping UIDs

Facebook Custom Audiences TOS Scraping UIDs

Many advertisers have used scraping of UIDs to create Custom Audiences. Facebook has made changes to explicitly prohibit and prevent this.

How to Create Effective Facebook Ad Reports for Clients

Facebook Ad Reports for Clients

One of a consultant’s biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here’s your template…

How to Create Facebook Website Custom Audiences for Multiple Websites

Facebook Website Custom Audience Multiple Websites

Facebook only provides only one Website Custom Audience pixel per ad account. So how do you manage audiences for multiple websites? Here’s how…

No More Click Bait: Facebook Explains How to Share Links

No More Facebook Click Bait

Facebook is rolling out changes to the way links — particularly from brands — are distributed in the News Feed. Stop whining and read…

Facebook Updates Campaign Structure Again: New Ad Sets and Ads

New Facebook Campaign Structure

Facebook is updating campaign structure again, this time impacting ad sets and ads. Here’s what you need to know…