The Value of a Facebook Post [Experiment]

Value of a Facebook Post

I determined that the value of one of my recent Facebook posts is $989.47. Here’s how I determined that value and how you can do it, too…

It May Be Time for You to Quit Marketing on Facebook

Quit Facebook Marketing

Whether it’s the latest algorithm change, a drop in reach, or the ineffectiveness of ads, it may be time for you to quit marketing on Facebook.

No More Promotional Posts: Facebook Will Penalize More Brand Content

Facebook Promotional Posts

Brands that share promotional posts will now have a tougher time of reaching the news feed. Here’s why and what you need to know…

Facebook Doesn’t Care About Your Reach — And Neither Do Users

Facebook Unfollow

Facebook recently made it easier to unfollow annoying pages, people and groups that pollute their news feeds. Should marketers be mad about this?

Daily Unique Reach: Limit Frequency of Facebook Ads to Once Per Day

Facebook Daily Unique Reach

With the Daily Unique Reach feature in Power Editor, Facebook allows you to limit the number of times you reach users with ads to once per day.

How Using Facebook URL Tags Can Help Measure Viral Impact of Posts

Facebook URL Tags

Do you use URL tags to measure the viral impact of your Facebook posts or ads? Here’s a real-life example to show you how it can be done…

What Copyblogger Could Have Done With Its Facebook Page

Copyblogger's Facebook Page

The popular website Copyblogger recently made noise by deleting its Facebook page. Was it the right decision, and what else could they have done?

A Tour: Facebook Rolls Out Changes to Ad Sets and Ads

Facebook Ad Set and Ad Changes

Facebook is rolling out changes to ad sets and ads. While some changes are cosmetic, some ad functionality. Here’s what you need to know…

How to Drive More Website Traffic with Facebook Ads

Facebook Ads Drive Website Traffic

Facebook drives by far the most social referrals to websites, but are you benefitting? Here’s how you can drive more traffic to your website…

Facebook Power Editor: Track and Optimize for Multiple Conversions

Facebook Power Editor Track Optimize Multiple Conversions

With Facebook’s Power Editor, you can track and optimize for multiple conversions. Here’s how and why it’s so important…