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Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

October 27, 2016 By Jon Loomer 10 Comments

Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

Some Facebook advertisers are seeing a new Reach objective, allowing them to reach as many people as possible while capping the frequency.

Filed Under: Facebook Marketing Tutorials Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Daily Unique Reach, Facebook Frequency Capping, Facebook Reach and Frequency, Frequency Reach Objective

New Call-to-Action Button Options for Facebook Pages

October 20, 2016 By Jon Loomer 15 Comments

New Call-to-Action Button Options for Facebook Pages

Facebook is rolling out several call-to-action updates that allow customers to book appointments and make purchases directly from your Facebook page.

Filed Under: Facebook Marketing Tutorials

Target Those Who Share Links to Facebook From Your Website

September 29, 2016 By Jon Loomer 18 Comments

Target Those Who Share Links to Facebook From Your Website

Jon had access to a feature — probably before it was ready — that allowed him to create audiences of people who shared his links to Facebook. Here’s what he knows…

Filed Under: Facebook Marketing Tutorials Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Engagement Custom Audiences, Facebook Link Sharing Custom Audiences

How to Create a Messenger Destination Facebook Ad

September 22, 2016 By Jon Loomer 37 Comments

How to Create a Messenger Destination Facebook Ad

Facebook advertisers can now create ads that drive users to a conversation within Facebook Messenger. Here’s how, an example and some ideas…

Filed Under: Facebook Marketing Tutorials Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Messenger, Facebook Messenger Destination Ads

All Facebook Image Dimensions and Ad Specs [2016]

September 15, 2016 By Jon Loomer 32 Comments

All Facebook Image Dimensions and Ad Specs [2016]

What are the Facebook image dimensions for ads and pages now? They are all here — AND UPDATED — in one awesome infographic!

Filed Under: Facebook Marketing Reference

Facebook Canvas Custom Audiences: How to Create

September 8, 2016 By Jon Loomer 25 Comments

Facebook Canvas Custom Audiences: How to Create

Facebook is rolling out Canvas Custom Audiences which allow advertisers to create audiences of those who engage with Canvas. Here’s what you need to know…

Filed Under: Facebook Marketing Tutorials Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Canvas, Facebook Canvas Custom Audiences, Facebook Custom Audiences, Facebook Engagement Custom Audiences

How I’m Promoting My Webinar Series with Facebook Ads

August 26, 2016 By Jon Loomer 20 Comments

How I’m Promoting My Webinar Series with Facebook Ads

I’ve created a sophisticated process of Facebook ads to promote a series of webinars. Here is a closer look at how it works…

Filed Under: Facebook Marketing Tutorials Tagged With: Facebook Ads How To, Facebook Advertising, Facebook Lead Ads, Facebook Website Custom Audiences

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Recent Posts

Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

Facebook Reach Objective: Cap Ad Frequency While Maximizing Reach

New Call-to-Action Button Options for Facebook Pages

New Call-to-Action Button Options for Facebook Pages

Target Those Who Share Links to Facebook From Your Website

Target Those Who Share Links to Facebook From Your Website

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