My Story: How a Business Was Built in Three Years

Building a Business

A business and a brand are built over time. It takes experimentation, failure, investment, delegation and maybe a little bit of luck…

Facebook Updates Custom Audiences TOS: No Scraping UIDs

Facebook Custom Audiences TOS Scraping UIDs

Many advertisers have used scraping of UIDs to create Custom Audiences. Facebook has made changes to explicitly prohibit and prevent this.

How to Create Effective Facebook Ad Reports for Clients

Facebook Ad Reports for Clients

One of a consultant’s biggest challenges is compiling Facebook ad reports to highlight what a client needs to know. Here’s your template…

How to Create Facebook Website Custom Audiences for Multiple Websites

Facebook Website Custom Audience Multiple Websites

Facebook only provides only one Website Custom Audience pixel per ad account. So how do you manage audiences for multiple websites? Here’s how…

No More Click Bait: Facebook Explains How to Share Links

No More Facebook Click Bait

Facebook is rolling out changes to the way links — particularly from brands — are distributed in the News Feed. Stop whining and read…

Facebook Updates Campaign Structure Again: New Ad Sets and Ads

New Facebook Campaign Structure

Facebook is updating campaign structure again, this time impacting ad sets and ads. Here’s what you need to know…

No More Facebook Like-Gating: What It Means and Why You Should Care

No More Facebook Like Gating

Facebook will no longer allow marketers to incentivize the like through an app. So what does that mean and how does that change things? Read on…

Facebook Ad Dayparting: Schedule Specific Times and Days to Run

Facebook Ad Scheduling Dayparting

Facebook advertisers can now use dayparting in Power Editor to select the specific days and times they want their ads to run. Here’s how…

Facebook Video Ad Features: Objective, CTA Button, Audience, Metrics

Facebook Video Ads Audience Metrics CTA

Facebook has launched some exciting new video capabilities for brands, both paid and organic. Here’s what you need to know…

8 Effective Targeting Strategies for Building Facebook Page Likes

Facebook Page Likes Targeting Strategies

If you want to build a highly relevant Facebook audience, you need to target the right people. Here are eight groups to start with today…