Some Facebook advertisers are seeing a new Reach objective, allowing them to reach as many people as possible while capping the frequency.
New Call-to-Action Button Options for Facebook Pages
Facebook is rolling out several call-to-action updates that allow customers to book appointments and make purchases directly from your Facebook page.
Target Those Who Share Links to Facebook From Your Website
Jon had access to a feature — probably before it was ready — that allowed him to create audiences of people who shared his links to Facebook. Here’s what he knows…
How to Create a Messenger Destination Facebook Ad
Facebook advertisers can now create ads that drive users to a conversation within Facebook Messenger. Here’s how, an example and some ideas…
All Facebook Image Dimensions and Ad Specs [2016]
What are the Facebook image dimensions for ads and pages now? They are all here — AND UPDATED — in one awesome infographic!
Facebook Canvas Custom Audiences: How to Create
Facebook is rolling out Canvas Custom Audiences which allow advertisers to create audiences of those who engage with Canvas. Here’s what you need to know…
How I’m Promoting My Webinar Series with Facebook Ads
I’ve created a sophisticated process of Facebook ads to promote a series of webinars. Here is a closer look at how it works…
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