I learned a valuable lesson from a four-year-old this Christmas that impacts my perspective on life and business, and it involves a bag of Cheetos.
What I Learned From a 4-Year-Old on Christmas
One on One: Making a Difference with John Haydon
This week’s interview is with Inbound Zombie founder and non-profit Facebook marketing expert John Haydon.
One on One: Rounding the Bases with Jeff Ferguson
Once I saw Jeff Ferguson of Fang Digital talk about Moneyball and Facebook marketing metrics, I knew I had to interview him. Here it is…
Overrated and Misused Stats: The Moneyball of Facebook Marketing
What Facebook marketing metrics are misused? Overrated? Underrated? Let’s apply the concept of Moneyball to focus on the stats that matter.
One on One: Mastering the News Feed with Mike Maghsoudi
This week’s interview is with Mike Maghsoudi, co-founder of PostRocket, a Facebook tool designed to maximize Page reach in the News Feed.
Ad Briefs Library
Ad Briefs Library
Jon Loomer
A LIVING reference to Meta Advertising
My current thinking on Meta ads, organized into 24 reference briefs and a full glossary. Updated monthly.
Learn MoreModern Targeting: Free Mini-Course
Modern Targeting: Free Mini-Course
Jon Loomer
Free mini-course about what changed, what still matters, and how to simplify your targeting for optimal performance in eight clear lessons.
SubscribePHC
Power Hitters Club
Jon Loomer
BOOST your Meta Advertising Skills
The PHC provides members with access to a private community of advertisers who have done what you’re trying to do, have worked in your industry, and who can pull from valuable experience.
Click hereMeta Andromeda: Free Mini-Course
Meta Andromeda: Free Mini-Course
Jon Loomer
A breakdown of Andromeda and step-by-step guidance of how to approach creative diversification in seven clear lessons.
SubscribeOne-on-One
One-on-One Training
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click HereAudience Segments: Free Mini-Course
Audience Segments: Free Mini-Course
Jon Loomer
Free mini-course about what Audience Segments are, how to set them up, and what they reveal about the way Meta distributes your budget.
SubscribeCornerstone Advertising Tips
Cornerstone Advertising Tips
Jon Loomer
Get a foundational Meta advertising tip (guides, tutorials, experiments, and case studies) delivered to your inbox every Monday.
SubscribePodcast Widget
The Pubcast with Jon Loomer
Meta advertising discussions in 5-10 minute “Shots.” New episodes are published every Tuesday and Thursday, including one dedicated to answering a listener question.
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