This episode was broken down into the following sections:
- Starting a Podcast
- The Equipment Breakdown is a way to get insights into your ad performance related to time, delivery, action, or dynamic creative element.
- Creating a Content Strategy
- What is my Theme?
Creating the Foundation of Your Podcast:
- Before you get started, answer the question WHY? Why should I have a podcast? Will this be helpful for my business? Am I comfortable talking? Will I reach my audience?
- Start Simple: It can be overwhelming. Learn the basics and experiment
- Don’t stress over all the details of getting started
- Create a A budget is an amount you're willing to spend on your Facebook campaigns or ad sets on a daily or lifetime basis. for equipment
What Kind of Equipment Will I Need?
- Microphone and Pop Filter: Blue Yeti
- Recording Software: Audacity, Skype, Screenflow, Total Video Converter Lite, Libsyn, WordPress Plugin Blubrry
Creating a Content Strategy:
- Consider conducting interviews
- Create audio versions of blog posts
- Blog Posts: Dig deeper into blog posts with more specifics of a particular topic
- A Different Direction: Create a podcast that is different than other content you are providing on your channels
- Consider your target audience
- Ask your audience! Feedback could lead the way
What is My Theme?
- Create a theme that stands out
- Have fun! Be yourself.
- Structure: As you create more podcast add structure for flow to your recording
Bust a Move with Sound!
- Hire Some Help: Find an expert who can help you with editing and sound effects
- Sounds Effects: Free and Purchased – Soundsnap
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