Black Friday is about a month away (I KNOW!), and you need to be ready. Prepare your offer now.
Here’s what to do…
The Offer
The most successful ads during this time will highlight an irresistible offer. That doesn’t mean 10% off or free shipping. These kinds of “offers” won’t cut it. People will be on the hunt for deals.
That doesn’t mean that your offer needs to be a discount. It could be something new and different and exciting that you’ve never done before. That’s what I’m planning (stay tuned!).
What you can’t do, in most cases, is keep running what you’ve done all year. Your ads will fade into the background.
Your Launch Strategy
Start planning what that offer will be. Plan a launch strategy, which could involve building interest and anticipation a week or more in advance.
You may even choose to promote your offer a week or two before Black Friday. I’ve done this in the past and it helps avoid the noise. I had a Pre-Black Friday Week Sale, and it worked well.
If you have a multi-pronged strategy that includes email, this early approach can be even more effective. Otherwise, if you wait until Black Friday, your emails and ads may get buried with all of the other offers.
Get ahead of it. What are your plans?
