What is this??
I stumbled on this little alert by the Attribution Setting in an ad set:
“Engaged-View attribution offers a new way to measure the effectiveness of your video ads.”
When I clicked to edit the Attribution Setting, nothing was there for “Engaged-View.” So, I have the alert, but not the actual feature.
This is super weird because attribution is typically all about conversions on your website. What would a video have to do with attribution?
Well, I did some digging, and I found this definition of engaged view attribution (https://www.facebook.com/business/help/2198119873776795):
“A person takes action after your skippable video ad plays for at least 10 seconds within the attribution window.”
I assume the “action” that happens after the view is a conversion.
I don’t have this. It’s not at all clear to me yet, but this is what I think “Engaged-View” attribution is…
You are running an ad with a Facebook video. The end goal is some type of conversion. You will have the option of utilizing Engaged-View Attribution, which allows you to optimize for people who watch at least 10 seconds of your video before converting within a day. No click.
This would be a completely different direction for Meta ads attribution. I’m not entirely clear on the application of this and why it would be preferred over the other options.
Do you have Engaged-View Attribution yet? What do you think?
