What is this??
I stumbled on this little alert by the Attribution is how Meta gives credit to an ad for a conversion. Your Attribution Setting determines how your ad will be delivered and the reporting attribution window. The default Attribution Setting is 7-day click and 1-day view, which means that anyone who converts within 7 days of clicking or 1 day of viewing your ad will be counted as a conversion. More in an An ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More:
“Engaged-View attribution offers a new way to measure the effectiveness of your video ads.”
When I clicked to edit the Attribution Setting, nothing was there for “Engaged-View.” So, I have the alert, but not the actual feature.
This is super weird because attribution is typically all about A conversion is counted whenever a website visitor performs an action that fires a standard event, custom event, or custom conversion. Examples of conversions include purchases, leads, content views, add to cart, and registrations. More on your website. What would a video have to do with attribution?
Well, I did some digging, and I found this definition of engaged View Attribution is one of the ways Meta gives credit to an ad for a conversion. The default Attribution Setting is 7-day click and 1-day view, meaning that conversions will be attributed for anyone who converted within 7 days of clicking or 1 day of viewing (without clicking) your ad. More (https://www.facebook.com/business/help/2198119873776795):
“A person takes action after your skippable video ad plays for at least 10 seconds within the attribution window.”
I assume the “action” that happens after the view is a conversion.
I don’t have this. It’s not at all clear to me yet, but this is what I think “Engaged-View” attribution is…
You are running an ad with a Facebook video. The end goal is some type of conversion. You will have the option of utilizing Engaged-View Attribution is one of the ways Meta gives credit to an ad for a conversion. In this case, a user needs to view a skippable video for at least 10 seconds (or 97% if less than 10 seconds) and convert within a day to give that ad credit. More, which allows you to optimize for people who watch at least 10 seconds of your video before converting within a day. No click.
This would be a completely different direction for Meta ads attribution. I’m not entirely clear on the application of this and why it would be preferred over the other options.
Do you have Engaged-View Attribution yet? What do you think?