Do you have Advantage+ Audience?
If you have it, you’ll see Audience ControlsAdvertisers aren't able to exclude locations or customize age targeting from directly within the ad set of an Advantage+ Shopping Campaign. But Audience Controls within the Ad Account Settings allow the ability to make these adjustments account-wide for all Advantage+ Shopping Campaigns. More and Advantage+ AudienceMeta's AI-powered targeting option. Meta will attempt to find your audience for you based on pixel activity, conversion history, and ad engagement. You can also provide targeting suggestions that Meta will initially prioritize before going broader. More in your ad setAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More.
You won’t see this for:
– Special Ad Categories
– Advantage+ Shopping CampaignsThe campaign is the foundation of your Facebook ad. This is where you'll set an advertising objective, which defines what you want your ad to achieve. More
– Advantage+ App Campaigns
If you don’t make any adjustments, Meta will find your audienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more. More based on pixel and conversion history and ad engagement. Otherwise, you have the option to provide an audience suggestion.
This suggestion includes:
– Custom and lookalike audiences
– Age range
– Gender
– Detailed Targeting
This is just a suggestion, of course. Meta can and will go well beyond that.
You can also use Audience Controls to provide tight constraints in case you need them. This is for:
– Location
– Minimum age
– Excluded custom audiences
– Languages
This is Meta’s new AI-powered audience option. It’s super interesting, and there’s lots to talk about. We’ll cover this topic in more detail in separate videos.
