What is a campaign spending limit when running Meta ads?
When you create or edit a The campaign is the foundation of your Facebook ad. This is where you'll set an advertising objective, which defines what you want your ad to achieve. More, you have the option of adding a A Campaign Spending Limit is set by the advertiser in the campaign. It is a hard cap on how much will be spent during the life of the campaign. This is different from a lifetime budget because it will not impact the way that your ads are delivered. You'll typically use daily budgets and your campaign will stop delivering once you hit that limit. More. There is a minimum campaign spending limit that you can set, depending on the currency. For the US, it’s $100.
This is different from a Advertisers have the option of setting a daily or lifetime budget. A lifetime budget lets you set a spending limit for the lifetime of an ad set. Meta will attempt to evenly spread the amount you spend across the dates that you've selected. More. With a Lifetime A budget is an amount you're willing to spend on your Facebook campaigns or ad sets on a daily or lifetime basis. More, Meta will try to space out delivery across the schedule of your ad set. With a campaign spending limit, you set daily budgets for the An ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More within the campaign.
It won’t impact the pacing of delivery. Once you hit the campaign spending limit, all delivery stops. It’s a hard cap. You will receive a notification when this happens.
You can always update or remove the campaign spending limit to restart it. You can monitor progress towards that limit within the campaign.
This might be useful if you have a set amount that you can spend on a client’s campaign, but you want to use multiple ad sets or don’t want to use a lifetime budget.