Not nearly enough advertisers use or even know about breakdowns…
They’re found by clicking the breakdown dropdown menu in between Columns and Reports in Ads Manager.
![Breakdowns](https://www.jonloomer.com/wp-content/uploads/2023/11/Screenshot-2023-11-17-at-6.29.42 PM.png)
There are six categories of breakdowns.
By Time:
- Day
- Week
- 2 Weeks
- Month
By Demographics:
- Age
- Gender
- Age and Gender
- Audience Type (for Advantage+ Shopping)
By Geography:
- Country
- Country and Audience Type (Advantage+ Shopping)
- Region
- Business Locations
- DMA Region
By Delivery:
- Placement
- Platform
- Time of Day (ad account time zone)
- Time of Day (viewer’s time zone)
- Impression Device
- Platform and Device
- Placement and Device
- Media Type
- Product ID
By Action:
- Conversion Device
- Carousel Card
- Destination
- Post Reaction Type
- Brand
- Category
- Video Sound
- Video View Type
By Dynamic Creative Element (from the ad view only):
- Image, Video, and Slideshow
- Text
- Headline (ad settings)
- Description
- Call to Action
- Website URL
When you use one of these breakdowns, Meta will create a separate row for each breakdown element. For example, when breaking down by placement, you get a separate row for each placement to see how budget, impressions, and performance break down.
![Meta Ads Breakdown by Placement](https://www.jonloomer.com/wp-content/uploads/2023/09/Screenshot-2023-09-18-at-3.08.37-PM-700x623.png)
Go ahead and poke around breakdowns if you haven’t already. They can uncover some valuable info.