This drives me crazy…
There’s a huge labeling and language problem with advertising, and it’s all Meta’s fault. It doesn’t matter if I’m talking to a new advertiser or a seasoned veteran.
Let’s discuss…
The Labeling Problem
Advertisers use the terms Advantage and Advantage+ interchangeably. I always need to ask clarifying questions so that I know what they’re talking about.
Advertisers will simply say “I’m using Advantage+ for this” or “I’m using Advantage for that.”
Does that mean you’re using Advantage+ Shopping? Advantage+ Audience? Advantage Detailed Targeting or Advantage Lookalike?
It matters.
I find that in most cases, advertisers simply don’t know. They aren’t totally sure. They don’t know the difference.
It’s frustrating, and it’s not their fault. Meta has decided to name at least a dozen features with the Advantage and Advantage+ labels.
This makes it harder for people to learn advertising, not easier. And it makes it harder for me to help them.