You can pick which Delivery Recommendations Meta can automatically apply. But should you? Here’s a walkthrough…
If you toggle on “Automatically Apply Delivery Recommendations” in your Account Overview, you’ll get the ability to turn this on for specific types of changes.
Campaign Structure: This seems to apply to combining The campaign is the foundation of your Facebook ad. This is where you'll set an advertising objective, which defines what you want your ad to achieve. More and An ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More impacted by Auction Overlap can happen when you have two ad sets running at the same time, targeting similar audiences. When their ads are about to enter the auction, Meta first chooses the ad with the highest total value. That ad will be the one that enters into the auction. The other won't be considered. Meta does this to prevent you from bidding against yourself. When there's too much Auction Overlap, it can result in higher costs or under delivery. More or Audience Fragmentation is the potential result of running multiple ad sets that target different groups of people but are optimized in the same way to promote similar ad creative. When it becomes problematic, you should combine ad sets. More.
This is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more. More: If you don’t turn on Advantage audience expansion, Meta can turn it on anyway if doing so will improve performance.
Creative and Format: Even if you don’t turn on When turned on, Advantage+ Creative can make adjustments to your ad on a per-user basis to get you the best results. Adjustments include text (swapping headline and description), image brightness, turning images into a video, applying a template, adding music for Stories, and more. More, Meta may turn it on anyway if it will improve results.
Delivery and Engagement: This may turn on Formerly known as Automatic Placements. When you utilize Advantage+ Placements, Meta will automatically optimize which placements are used and when to get you the most results for your budget. More even if you had manually turned some placements off. It also looks like it could change your The Performance Goal is chosen within the ad set and determines optimization and delivery. How you optimize impacts who sees your ad. Meta will show your ad to people most likely to perform your desired action. More goal.
Spend and Schedule: This won’t change your A budget is an amount you're willing to spend on your Facebook campaigns or ad sets on a daily or lifetime basis. More, but it could impact your bidding or maybe even your schedule. I assume this would be related to dayparting if you turn certain days and times off.
If it sounds like I’m uncertain about some of these, it’s because I am. There’s a lot of ambiguity in Meta’s explanations of what they can do.
Overall, I just don’t feel comfortable allowing Meta to automatically change any of these things yet. In all of these cases, I may turn on audience expansion, Advantage+ Creative, or Advantage+ Placements. But if I don’t, there’s a reason for that.
I don’t want Meta to override that decision.
Maybe I’ll get to the point where I trust Meta to make this adjustment. But right now, there are too many weaknesses that can lead it astray. And until I can trust that Meta will make the right choice here, I’m leaving this option off.
What do you think?