Image Templates are Now Overlays

The most hated Advantage+ Creative enhancement is getting a rebrand…

Let me show you…

Overlays

When you use the advanced preview when creating your ad, filter by Advantage+ Creative. You will not find Image Templates.

Advanced Preview

No, it’s not because Meta got rid of it. It’s been renamed Overlays. If you hover the tooltip for Add Overlays, it reads “formerly image template.”

Overlays

If you cycle through the versions, you’ll see many of the problems advertisers complain about related to image templates. It’s just freaking ugly.

Overlays

Of course, you can make some minor tweaks if you click Adjust Fonts and Colors. But those options are minimal. You can adjust the text style and the background color. That’s it.

Edit Overlays

Should You Turn it On?

Overall, I still leave this on in most cases because it should only be used to your benefit. But if you have a sensitive client who will freak out when they see it, maybe turn it off.

Do you turn overlays off?

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