Everyone hates the Image Template The Performance Goal is chosen within the ad set and determines optimization and delivery. How you optimize impacts who sees your ad. Meta will show your ad to people most likely to perform your desired action. More from Advantage+ Creative. But you might actually be able to make it look decent…
The Image Template optimization adds a solid bar and your headline across the top of your ad image. Advertisers complain about how terrible it looks, and clients complain that it often conflicts with branding colors and styles.
It’s almost as if Meta intentionally makes this enhancement look bad to stand out (because ugly ads work sometimes). It looks that bad. I’m probably like most advertisers and I usually just turn it off.
Well, we might be able to fix that.
Once you’ve finished creating your ad in Ads Manager, click the Edit button under When turned on, Advantage+ Creative can make adjustments to your ad on a per-user basis to get you the best results. Adjustments include text (swapping headline and description), image brightness, turning images into a video, applying a template, adding music for Stories, and more. More.
Find the Image Template preview and click “Adjust fonts and colors.”
You can then adjust the text style and the background color. Unfortunately, I don’t believe there’s a way to change the text color (only text style) or size, but this is a start.
I’m no designer and I still struggle to make it look good with edits, but at least this is an option. You may have better luck than I do.