Here’s how Engaged-View Attribution works…
If the conversion location is your website and the The Performance Goal is chosen within the ad set and determines optimization and delivery. How you optimize impacts who sees your ad. Meta will show your ad to people most likely to perform your desired action. More is A conversion is counted whenever a website visitor performs an action that fires a standard event, custom event, or custom conversion. Examples of conversions include purchases, leads, content views, add to cart, and registrations. More, check the Attribution is how Meta gives credit to an ad for a conversion. Your Attribution Setting determines how your ad will be delivered and the reporting attribution window. The default Attribution Setting is 7-day click and 1-day view, which means that anyone who converts within 7 days of clicking or 1 day of viewing your ad will be counted as a conversion. More. You may now have the option for Engaged-View Window (For Video Only).
Here’s what it is:
“Engaged-View conversions are counted when a skippable video ad is played for at least 10 seconds, or for 97% of its total length if it’s shorter than 10 seconds, and a person takes an action within 1 day.”
You will also see this when you use Compare Attribution Settings is a feature within Ads Manager reporting that allows you to view how many conversions happened within each attribution window, regardless of the Attribution Setting used for optimization. For example, columns can be added to your report for 28-day click, 7-day click, 1-day click, and 1-day view to see how conversions are distributed across them. More. There’s an option to add a column for 1-day engaged view conversions.
Let’s clarify what this means…
1. You need to use a video ad.
2. You need to set website conversions as your performance goal.
3. This applies to SKIPPABLE videos only, which means only certain placements. It wouldn’t include news feed, for example.
4. This is view-through only, so it doesn’t count once someone clicks on your ad and is taken to your website.
5. Someone needs to convert within one day of this engaged view.
Keep in mind that without this, a view-through conversion would have been counted anyway. But engaged-view could improve optimization and confidence in reporting.
I have lots of thoughts on this, but I’ll need to record a separate video for all of that.
Do you have Engaged-View Attribution is one of the ways Meta gives credit to an ad for a conversion. In this case, a user needs to view a skippable video for at least 10 seconds (or 97% if less than 10 seconds) and convert within a day to give that ad credit. More? What do you think?