This is what makes Meta’s Advantage+ Shopping Campaigns unique…
When creating an Advantage+ Shopping Campaigns offer a streamlined way of creating a Sales campaign that leverages machine learning to get the best results. Presets are locked in and can't be changed. The advertiser provides custom audiences at the account level that define current customers and can then determine a budget cap for how much of the budget is spent on current customers. More, there’s a section for This is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more. More Type Breakdown is a way to get insights into your ad performance related to time, delivery, action, or dynamic creative element. More related to reporting. This is set within your Account Settings.
There, you provide various custom audiences to define your current customers. Why?
First, once you’ve been running an Advantage+ Shopping Campaign, you can access a unique breakdown in Ads Manager.
Go to Breakdown, By Delivery and you can select Audience Type, which allows you to view results by new and existing customers.
Or you can select Audience Type and Country, which creates separate rows for new and existing customers by country. Then you can get granularity in reporting on delivery, ad spend, and actions depending on whether it’s a new or existing customer.
Second, if you want more control over what percentage of your A budget is an amount you're willing to spend on your Facebook campaigns or ad sets on a daily or lifetime basis. More is spent on existing customers, there’s an Existing Customer Budget Cap that can be set during Advantage+ Shopping Campaign creation.
It’s super interesting, but it would be helpful to have this type of granularity, especially related to reporting, with other types of The campaign is the foundation of your Facebook ad. This is where you'll set an advertising objective, which defines what you want your ad to achieve. More. I’d love to get a breakdown by new and existing customers for any type of campaign.
What do you think?