This is the easiest way to set up the Conversions API to pass server-side events from your website…
This is more important than ever, especially with rumors of the eventual demise of the browser pixel floating around. You need to set up the API.
Ideally, you’ll use a method like the API Gateway, that manages this process on a separate server and without plugins. But I understand that not everyone has the A budget is an amount you're willing to spend on your Facebook campaigns or ad sets on a daily or lifetime basis. More for the API Gateway. And you may not have the technical expertise.
This isn’t the perfect solution, but it may be your best solution to get you going because it’s free and easy.
If you have a WordPress website, you’ll need to add the Meta Pixel for WordPress plugin. It’s made by Meta.
Admittedly, it’s a terrible plugin, but that doesn’t matter much here. The only purpose of this plugin will be to get the API going for you, assuming you already have the pixel set up with events.
After you go through the setup steps, check the box to “Send website events to Meta using Conversions API provides a direct connection between your conversion results and Meta to be used for ad set optimization and reporting. Examples include both web and offline events. By using a Conversions API, you can send Meta a more complete picture of conversion activity to help improve your results. More.”
I’ve experimented with this on three different websites. I set up browser events using multiple methods:
– Google Tag Manager
– The If you have the Facebook pixel installed on your website, you can add standard events without any code using the Event Setup Tool. More
– And with manual code
In each case, the plugin also passed the events using the API.
You may need to wait several hours or a day to see the API events in Events Manager. Seriously, don’t give up on it. I nearly did when I was testing this and luckily didn’t disconnect it until I checked again later in the day.
You may also need to configure events to select the parameters you want to send with them. This is done within Events Manager.
Of course, it’s always preferred that you don’t use a plugin like this because it can slow your site down. But if it’s a choice of setting up the API or not setting it up, this is worth a look.
If you need a quick and free solution, try the Meta Pixel for WordPress plugin.