Why aren’t your custom events updating?
I’ve been hearing from advertisers who aren’t getting reporting for their Conversion events tracked by the pixel, app SDK, or API that are outside of standard events. These tend to be created to fit the publisher's needs when a pre-defined standard event will not. More. They’ve been using these events for months or years, and they just stopped populating.
The reason why those numbers stopped is the same reason why other advertisers can’t add a column for it or use it as a conversion event.
This is an update that’s been rolling out for the past few months, and you wouldn’t even know about it unless you went to your Events Manager.
Go to the Overview tab of your Events Manager and find the custom event in question.
You’ll probably see a Red warning icon. That means you need to verify it.
Once you do, everything should start updating again. You’ll be able to optimize for it….
add it as a column…
and get results in your Ads Manager.