Meta still needs this breakdown…
Don’t get me wrong, I’m grateful that we can now breakdown by audience segments for sales campaigns. This gives us a clearer idea of how our budget was distributed between remarketing and prospecting. It would be great if this were available for all objectives, but in this era of algorithmic targeting, it’s progress.
Still, there’s another breakdown Meta desperately needs.
The Need
When using Advantage+ Audience, how much of my budget was spent on my audience suggestions and how much on everyone else?
Right now, we have no idea. It’s not clear how much those suggestions even matter.
When using original audiences where audiences can be expanded, how much of my budget was spent on reaching the audiences I provided and how much was spent on the expanded audience?
It’s anybody’s guess. Based on my tests, it’s possible that the initial audience may matter less than we think.
The breakdown would be a simple breakdown with two rows. This would answer so many questions.
I’m generally okay with algorithmic targeting, but it needs transparency. Advertisers would trust it a whole lot more if we had a better sense of where our money was going.
What do you think?
