We now have Advantage+ Shopping A placement is a location where your ad is shown. Examples include Facebook's mobile Feed, Messenger, Instagram feed, Audience Network, right-hand column, and more. More controls.
When you create an Advantage+ Shopping Campaigns offer a streamlined way of creating a Sales campaign that leverages machine learning to get the best results. Presets are locked in and can't be changed. The advertiser provides custom audiences at the account level that define current customers and can then determine a budget cap for how much of the budget is spent on current customers. More, you have no control over placements. Formerly known as Automatic Placements. When you utilize Advantage+ Placements, Meta will automatically optimize which placements are used and when to get you the most results for your budget. More is locked in. Meta has now provided some back-end control over this.
In your Ad Account Settings, you’ll see Account Controls at the top. Click “Placement Controls.” Toggle on “My business can only advertise on specific placements.”
There are five total placements that you can remove. Three are related to Audience Network is a network of mobile apps that have been approved to monetize their apps with ads. This is how you can show your Meta ads to people while they are away from the Meta family of apps. Audience Network and associated groups are among your placement selection options in the ad set. More and the other two are Facebook Marketplace and right column. You have no control over any other placements.
You have to uncheck them to remove them account-wide for Advantage+ Shopping The campaign is the foundation of your Facebook ad. This is where you'll set an advertising objective, which defines what you want your ad to achieve. More. This applies to new and existing campaigns for the ad account.
Personally, I don’t see a great reason to use this. I wouldn’t remove placements from Advantage+ Shopping Campaigns due to effectiveness because the algorithm will sort that out for you. So, you’d need to have some other reason for doing so.
Will you use this setting?