What is your ad limit? Every Facebook page has a limit of the number of ads it can run at once based on ad spend.
Let’s find yours…
What They Are
There are four tiers…
- Under $100k for highest spending month: 250
- Under $1 Million: 1,000
- Under $10 Million: 5,000
- Over $10 Million: 20,000
Note that this limit is per page, not ad account. So if a single page is controlled by multiple ad accounts, all ads count toward the limit.
Find Yours
Ad Limits Per Page is found within the All Tools Menu under the Advertise group.
There you’ll get a list of the pages you manage and progress toward your limit.
Is it Necessary?
Meta first implemented ad limits per page in 2019 because advertisers were hurting performance by running too many ads at once. And that’s a very real risk.
Honestly, these limits seem unreachable. Running 250 ads while spending under $100,000 per month is overkill. You’d need to be using all kinds of automated systems for this to provide any advantage, and even then I’d be skeptical.
It makes sense to have a limit, but it feels as though these need to be updated. Especially because of the many changes since 2019 related to audience expansion and algorithmic targeting, there is less utility for the number of ad sets (and resultant ads) that we once used.
Keep it simple, kids.
