5-5-5 Advertising System (Simple Doesn’t Sell)

I’ve realized that I took a significant risk by preaching a simple approach to Meta advertising. Simple doesn’t sell.

But you can make a whole lot of money by complicating it. Let me explain…

Complex Advertising System

If I told you that I have a secret advertising system called 5-5-5, you’d probably listen.

1. Create 5 campaigns, one for each step of the funnel.

  • Awareness
  • Engagement
  • Traffic
  • Leads
  • Sales

2. Create 5 ad sets within each campaign to reach your ideal audience.

  • Broad
  • Lookalikes
  • Interests
  • Remarketing top of funnel
  • Remarketing bottom of funnel

3. 5 ads within each ad set, using my “proven technique” for creating ad copy and creative.

This is easy to brand. You could create an entire course around it, and someone probably has.

(Does 5-5-5 exist? No idea, but I wouldn’t be shocked.)

Simple Doesn’t Sell

We assume that because it’s complicated, it must be better. When I preach a simpler approach to advertising, people think there’s a catch. It can’t be that easy. (To be clear, getting results still isn’t easy, but the approach is simple.)

I can’t sell a course on a simple campaign structure. No one would buy it, and it would be about a page long.

There are a whole lot of people who profit off of making advertising as complicated as possible. I just want you to think about that.

Sometimes, the simplest approach is the best solution.

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