To help advertisers keep aware of important updates from Meta, we’ve built a Quarterly Earnings Navigator Tool, available by clicking here. Since publishing our initial overview of the tool, Meta has released a new quarterly earnings report for Q2 of 2022. This article will cover some of the key highlights from the latest release.
Quick Highlight for Advertisers
Meta’s earnings release has a quick mention of ad prices:
In the second quarter of 2022, ad Impressions are the number of times your ads were displayed to your target audience. Impressions aren't counted if it is detected they came from bots. More delivered across our Family of Apps increased by 15% year-over-year and the average price per ad decreased by 14% year-over-year.
Advertisers worrying about consistently rising CPMs appear to potentially have some limited relief — at least at the overall level. However, it may be helpful to have some additional context.
Within our Earnings Navigator Tool, we can compare this difference in cost with historical periods:
Apart from this notable item, the release is filled with a variety of key data points. We’ll call out some headlines here below…
Meta Family of Apps – Daily Active People
Daily Active people grew – increasing 10 million vs the prior quarter to 2.88 billion
Meta Family of Apps – Monthly Active People
Monthly Active people also grew – increasing 10 million vs the prior quarter to 3.65 billion.
Facebook – Daily Active Users
Daily Active Users of the Facebook platform grew 8 million to 1.968 billion.
Facebook – Monthly Active Users
Monthly active users of the Facebook platform declined 2 million to 2.934 billion.
You can also check out the Quarterly Earnings Navigator to see a regional breakout of Facebook Daily and Monthly Active Users with more detail.
Meta Headcount grew 5,748 to 83,553 – an increase of ~7.4% in overall headcount.
Other Data Points
For additional info such as App Revenue, App Operating Income, Revenue per User, and some other calculations based on provided info in Meta’s Earnings Release, be sure to check out the various tabs across the Earnings Navigator Tool.
What did you find particularly interesting from the earnings report? Does the Earnings Navigator Tool help you identify anything surprising?