Reach optimization allows you to show your Facebook ads to the maximum number of people while using a frequency cap. When you use this option, Facebook will not optimize distribution for a specific action. As a result, your goal should be awareness when targeting a large audience, since you are unlikely to get the actions you desire. Otherwise, consider targeting a very small and relevant audience if you’re looking to get conversions.
Some related reading:
There are 8 primary characteristics of successful Meta advertisers that separate them from the rest. Subscribe to get this free 8-part series emailed to your inbox.
Subscribe
Gain the confidence and knowledge needed to create engaging and effective short-form videos in this self-paced training (37 lessons).
Sign Up
The PHC provides members with access to hundreds of advertisers who have done what you’re trying to do, have worked in your industry and who can pull from valuable experience.
Click here
Schedule one-on-one time with Jon to discuss your Facebook advertising struggles, obstacles, and strategies.
Click Here
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
Listen NowFeel like you're always one step behind? Jon will keep you updated on everything you need to know about the latest updates related to Facebook advertising.
