Event Custom Audience

You can create an Event custom audience to target those who have engaged with your Facebook event with an ad. Targeting options include:

  • People who responded Going or Interested
  • People who have responded Going
  • People who have responded Interested
  • People who have visited the event page
  • People who have engaged (liked, commented, shared)
  • People who have engaged with tickets (entered ticket flow and either bought or abandoned)
  • People who have purchased tickets
  • People who had intention of purchasing tickets (only those who entered ticket flow but didn’t purchase)

Some related reading:

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