Engaged-View Attribution

Engaged-View Attribution was added during the summer of 2023. An Engaged-View conversion is counted when someone watches at least 10 seconds of a skippable video ad and converts within 24 hours.

The following need to be true:

  • You use the Sales, Leads, or Engagement objective
  • Website conversion location using your pixel and conversion event
  • Promote a video
  • User views the “skippable” video ad (only certain placements are skippable) for at least 10 seconds (or 97% if under 10 seconds)
  • User doesn’t click to your website
  • User converts within 24 hours

Read more here:

How Engaged-View Attribution Works for Meta Advertising

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