Advantage+ Shopping Campaign

A streamlined way of creating a Sales campaign that leverages machine learning to get the best results. Presets are locked in and can’t be changed. The advertiser provides custom audiences at the account level that define current customers. The advertiser can then determine a budget cap for how much of the budget is spent on… Read more »

Objective

The objective reflects the goal you want to achieve with your advertising and is established at the campaign level.