In this episode, the following topics are covered:
1. “More Demographics” Targeting (continued)
2. Behavioral Targeting
3. Audience Insights
4. Big Announcement!
5. Q&A
Mentioned or Relevant Links:
- Core Audiences: How to Target Facebook Ads Using More Demographics
- Don’t Blame the Tool, Blame the Carpenter
- Facebook Core Audiences
- Facebook Partner Categories: Ad Targeting Becomes More Powerful
- FB Marketing Advanced University: Power Editor
- Advanced Facebook Ads: View Performance by Placement and Demographics
- The Death of Facebook Interest Targeting: Shifting Budget Priorities
- Learn More About the People that Matter to Your Business with Facebook Audience Insights
- WCA Workshop: Master FB Website Retargeting
- How to Use Google Analytics to Track Facebook Referrals
Join me for the WCA Workshop: Master Facebook Website retargeting in a live 90 minute, interactive workshop that will help you master the most important advertising tool currently available on Facebook. Get the details here.
