About Me

I never do business with someone without first getting to know them personally. It’s important to get a sense of values, work ethic and experience to determine whether there is a match in philosophies.

So this will act as half of that equation. I still don’t know anything about you, but now you’ll get a sense of what I’m all about.

I’m a father and a coach and a computer nerd and a husband. I’m a crazed baseball fan who has been both tortured and thrilled by the Milwaukee Brewers. I’m passionate and loyal, dependable and accessible.

That’s the easy explanation of what I’m all about. Now let’s dig in…

About Me Personally

I was born in Wisconsin, which explains my deep loyalty to the Milwaukee Brewers and Green Bay Packers. I grew up with one older brother and lived in Wisconsin, Iowa, Wisconsin, Michigan, and back to Wisconsin again. I guess all of that moving is good for a kid’s character.

I’m the son of two teachers, one a math professor. It’s why bad grammar drives me crazy. It’s why I’ll be “that guy” who points out a misspelling on an ad. And it’s why I’m more than a little obsessed with baseball statistics.

I went to Cornell College, a liberal arts school in Mount Vernon, Iowa. I was a philosophy major with an English concentration who played baseball and was involved in intramural sports and the typical college social and community projects. College was a big part of my life, and those friends I made so many years ago (let’s not exaggerate how long ago) are a big part of my life now.

Go Brewers
The apple doesn't fall far from the tree!
I’m a husband of more than 12 years and a father of three amazing sons. I’m raising my boys the way any man should, with an appreciation for baseball, loyalty to the Milwaukee Brewers and respect of the English language. My favorite time of the year is when I can coach their baseball teams. They’re great kids, and I enjoy every minute seeing them grow.

Our oldest son was diagnosed with neuroblastoma, a rare form of childhood cancer, at the age of two and a half. From the initial seconds of diagnosis until now, our lives were forever changed. Michael is a happy, healthy, smart 11-year-old now, and our entire family is dedicated to supporting other families dealing with childhood cancer and helping to end it entirely. That experience is why we hold a lemonade stand every summer to benefit Alex’s Lemonade Stand Foundation, and it’s why I worked for more than two years as VP of Strategic Marketing for the American Cancer Society.

Lemonade Stand
One of our annual lemonade stands with our oldest son Michael, cancer free for eight years!

About Me Professionally

There’s a lot about me professionally that I explain in other places. But I’m a digital geek who is decked out in Apple products. I don’t buy all of the latest, greatest gadgets, but I appreciate what I have.

I’m a writer and self taught in basic programming languages, a guy who if told that something can’t be built will try to build it himself. My first “real” job out of college was in insurance, and I stayed in that field for five years. It was a decent living, but something that wasn’t for me. In the meantime, I chased my passions, writing for a popular fantasy sports site before building a loyal following and starting a site of my own in 2001. I taught myself enough programming to make myself dangerous, and I used my expertise in Excel to do the things I couldn’t do as a novice programmer.

I worked hard in insurance, but networked and worked hard in my fields of passion as well. Eventually, that hard work paid off with an offer to oversee fantasy games product and strategy for the National Basketball Association.

This was an amazing opportunity. The position was new, and I helped build the Fantasy Games strategy from the ground up. It involved marketing, advertising, content, product planning and development, website management, publications, promotions and just about anything else that you can imagine. I learned the art of efficient web design, how to assemble an effective content plan and roll out a new product.

This period was also the cusp of social media. The NBA, at that time, didn’t even have message forums. I was part of the initial pilot of community and blogging on NBA.com, and I also was involved in the company’s foray into Facebook. It was 2007, and we partnered with Facebook to build an app (before you could build your own). I was also part of creating and managing the league’s first ever Facebook Group (before there were Pages).

My move to the NBA was an important ascension in my life that was pivotal. When given obstacles, I work hard to get around them. I’m self made. While I may not be a classically trained programmer or designer — or marketer, for that matter — I research and learn and figure things out on my own when I want to get something done. Taking the position with the NBA was an enormous risk. My wife and I were picking up our young family in a nice little life we were making for ourselves and moving to New Jersey.

It was an experience that I will never forget, and one that all of us will remember. It was challenging, but exciting, and many life lessons were learned. My professional experiences were amazing, but our family was also exposed to the big city and to different cultures, things that were even more valuable.

Possibly a bigger risk was leaving the NBA following the 2007-08 season. I loved it there, but we had family back in Colorado, and New Jersey did not offer the lifestyle that was right for us. So as painful as it was, we left. I worked remotely for Sports Composite (now Fastpoint Games) as Director of Product, and I did some consulting before the position came up with ACS.

While with the American Cancer Society, I oversaw digital initiatives for the Great West Division that included mobile and social media. Among the projects I was involved in was leading the development of the Society’s first ever iPhone application.

Going On My Own

Working for ACS was a passion for me given how closely the disease hit our family, but it was not a good time to be working in marketing for a nonprofit. I made it through a couple of layoffs before my number was called in August of 2011.

I saw getting caught in a layoff as an opportunity. Sure, it was scary, particularly since I need to provide for a family of five. But it was also an opportunity.

After two months of dissatisfaction with the job openings available, I decided to go on my own. This website, started as an interactive resume, transformed into a consulting and digital tutorials destination. I started Jon Loomer Digital and haven’t looked back ever since.

I now apply everything I learned during my valuable work experiences. And I’ve learned an enormous amount more while on my own as I figure out all of the tricks of starting and successfully running my own online business.

This website is my baby. It’s incredibly important to me that it accurately reflects what I know, what I do and who I am. There is no better way to understand what I can do for you than by reading the pages on this site or following me on social media. I practice what I preach.

In Conclusion

It’s been a very full 10 years. Like everyone else, I’m shaped by my experiences. Being the father of a cancer survivor, I am compassionate and understanding. I’m a good teammate but also a leader who gets things done. I’m a self-starter who knows how to get the most out of others. I’m a writer and a sports fan and a communicator and a risk taker and an experimenter in technology. I am also an avid user of run-on sentences, when necessary.

And, of course, I’m longwinded. But that’s me. In the biggest nutshell you’ll find.

How I Can Help

The focus of this website is to help you make a difference with social media, specifically Facebook. I have more than five years of experience with Facebook from a business point of view, and I’ve applied that in one very eventful year for my own business.

Whether your goals are revenues, brand awareness, conversions or something else, I can help.

Following are a few ways that I can help you:

  • Carmen Cardoza

    Great ‘About Me’ page.

  • http://www.healthyfitandwell.com/ Eric R

    Amazing! and inspiring, thanks for sharing.

  • http://www.socialmedia69.com/ Alex Toffy

    Great! It seems to good Conversions.

  • Michael K.

    Do you have an article/advice on best practice for international facebook business pages? Should I have a different facebook page for each country/market? I cannot find an answer to this on line anywhere.

  • Milly

    One day I searched on Google to find something about the clicks from the facebook ads, I found your post which make me clear about the definition of clicks on facebook. Today I was search again, and find you again. I’d like to know more about you. I was shocked by your “About” that I can’t express myself. I will keep focusing on you in the future.

  • Thomas Boudru

    Hello, I just created a website that could interest you. I print personalized products related to social networks. The web site is http://www.socialprintout.com Please check this out, it is affordable and really cool .
    See you on http://www.socialprintout.com

  • Jacqueline Ong

    Hi Jon! I have a Facebook segmentation question. I manage and run Facebook ads in 5 different languages from an English version power editor. How do I segment my targeting in their local language? Because for example, targeting surfing gives me 2000 people in Taiwan, but in the local language “冲浪” it gives me 30000 people. I tried to copy and paste the chinese version onto the English power editor and it doesn’t work. Please help!

  • Mysocial Desk

    Hi, i have been facing 1 issue on my any fan page, when i embed a my site post’s link then my fb page does not show ‘upload image’ option.
    can you please tell me about it?

  • Yoganand Seo Trainer

    Awesome Information and thanks for valuable tips

  • gunjan


  • http://www.socialmedia69.com/ Alex Toffy

    Wonderful I like your all the tips. It is really helpful, I personally recommended one of the best Social Media Marketing Companies India Please check out now.