Experimenting with Facebook Website Custom Audiences

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social media pubcast jon loomer Experimenting with Facebook Website Custom Audiences

This episode was broken down into the following sections:

  • Reactions and Reflections to Social Media Examiner Top 10 Recognition
  • Experimenting with Website Custom Audiences
  • Email vs. Facebook Referrals
  • Looking at Reach in Productive Ways

Mentioned and Related Links

Following are links that were either mentioned during this episode or are relevant to the discussion:

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About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

  • http://www.sociallyaligned.com/ Julie Lowe

    Really enjoyed hearing your honest thoughts about how you’ve come along in your business and what you’re considering moving forward. I would love to hear your thoughts on blogging. I don’t think you need a new site for it, but it probably should be a little separate in some way. Maybe a 2nd podcast? Or actually, you know, maybe you don’t even need a 2nd one, but you could add blogging as a topic to the Pubcast and that might be the only place you cover blogging. People would know the topic of that episode going in and if they don’t care about blogging, they can skip that episode. You’ve covered topics other than FB on the Pubcast before, like your talk with Chris Brogan, so it would feel natural to me. Might be the ideal place to go into broader topics – SM in general, a little business stuff, blogging, etc. While I kind of expect 99% of your blog and vlog content to be about FB, I’m used to you going a little broader w/ the Pubcast so it seems like a natural fit as someone that keeps up w/ you. Just my 2 cents. :) We need to connect at SMMW so I can buy you a Guinness! Cheers & congrats again on the top blog award!

    • http://jonloomer.com/blog Jon Loomer

      Good points, Julie. I do use my podcast in that way. My only concern, though, is attracting that business if I’m going to set up one-on-ones, for example, to help people with that. I know the impact of my highly focused website — it results in 60% of my traffic coming organically from Google every day. If I put all of my promotion of this type of service within my podcast, I don’t know that I’m doing enough.

      • http://jonloomer.com/blog Jon Loomer

        And YES! I’ll see you in San Diego!

      • http://www.sociallyaligned.com/ Julie Lowe

        I guess it would depend on how much of that type of business you want. You might consider talking with a business coach – particularly one that’s good at branding and business structure because it would be like restructuring your business really.

  • http://www.robertlyon.org/ Robert A Lyon

    I have a suggestion for you Jon. What about going into page/brand management, where you’re actually managing another person/company’s advertising? This would be something I’d be interested in down the road if I were to be successful. At a minimum, someone who I’d consult with on a more permanent basis. Also, I’m interested in Google Ad Words, Twitter, Goodreads, and whatever other advertising is out there to help promote my brand (being an author.) I’ve made friends with a full time author over on Google+ who says Twitter is what keeps him in business. I don’t think at this point I’m ready to start branching out into other advertising, but it’s definitely something I’ve got in the back of my mind. But back to the management aspect, it’s something I for one could be interested in at some point.

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