The iOS 14 prompt will have a direct and indirect impact on ads. In short, it will impact optimization, conversion reporting, targeting, and some of your advertising tools. Facebook expects ads to be less effective as a result. Read More: Facebook Advertising Audiences and iOS 14 Facebook Ads Attribution and iOS 14 Facebook Ads and… Read more »
What is the iOS 14 ATT prompt and why does it matter?
Beginning in early spring of 2021, Apple is enforcing an AppTrackingTransparency (ATT) Framework prompt that asks the users of iOS apps that track IDFA (Identifier for Advertisers) whether they want to allow tracking. This impacts reporting, optimization, and targeting of Facebook ads. Read More: Facebook Ads and the Impact of iOS 14
How can I share my Facebook pixel?
Jon wrote an article outlining the process of sharing a Facebook pixel or advertising audience here.
What is the Meta pixel?
The pixel is an implementation of Meta-provided code on your website which enables tracking, optimization, and attribution within ads on Facebook-owned properties. The Meta pixel is a common theme across many of the resources on our site. You can check out our pixel-related articles here.
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