Dynamic creative enables an advertiser to upload multiple components of ads and allow Facebook’s systems to create various combinations and test them out accordingly. General information on dynamic creative is available here. Best practices for dynamic creative ads are available here.

Dynamic ads – also referred to as Meta Advantage+ catalog ads – feature product recommendations from an advertiser’s product catalog, adjusting what products are shown based on signals of user interest, intent, and action. General information on dynamic ads is available here. A Blueprint training class on Dynamic Ads is available here.

Split testing, also referred to as A/B Testing, involves creating two separate ad scenarios where a variable is changed between the two scenarios, allowing an advertiser to determine how the variable affects advertising outcomes. General information from Facebook on split testing is available here. Details on how to create an A/B test are available here…. Read more »