Facebook has made “success stories” available here, filterable by different areas, such as Business Size, Objective, Industry, Ad Product, and Region.
What are some general best practice tips for ad creative on Facebook properties?
Basic best practice tips are available from Facebook here. Creative best practice tips specific to Stories ads are available from Facebook here.
How can I scale my budgets more effectively?
There are many potential strategies for scaling. This article on our site covers two of these in greater detail. This article covers how to improve performance of ads through scaling techniques.
What is an ideal ad frequency on Facebook and Instagram?
There is no single frequency appropriate for all situations, as it depends on a variety of factors. This article on our site covers this topic in greater detail. This article provides suggestions on how to manage it.
How can I create an evergreen campaign on Facebook that runs continuously?
This article on our site covering how Jon’s evergreen campaign works provides a great overview of the possibilities for evergreen campaigns.
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Jon Loomer
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The Pubcast with Jon Loomer
Facebook ads and entrepreneurship challenges discussed over a beer. Started in 2013, a full episode of The Pubcast is published every Friday. Jon also shares quick Pubcast Shots to provide thoughts, tips, and tutorials in a bite-sized format.
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