Facebook has made “success stories” available here, filterable by different areas, such as Business Size, Objective, Industry, Ad Product, and Region.

Basic best practice tips are available here. Creative best practice tips specific to Stories ads are available here.

There are many potential strategies for scaling. The common approach is increasing the budget on a currently running ad set. The potential danger in this approach is that it is likely to restart the learning phase, which may negatively impact results. Another approach is to duplicate the ad set and increase the budget of the… Read more »

There is no single frequency appropriate for all situations, as it depends on a variety of factors. This article on our site covers this topic in greater detail. This article provides suggestions on how to manage it.

This article on our site covering how Jon’s evergreen campaign works provides a great overview of the possibilities for evergreen campaigns.