I have quite a bit of experience with Meta ads, and I’m looking for ways to improve my performance. What resources are available to me?

We have a program available for more advanced advertisers, which grants access to a community of other advertisers, regular updates on changes to Facebook/Instagram advertising, as well as access to more in-depth webinars (depending on the program level). This program is called the Power Hitters Club. More information is available here.

I’m a beginner with Facebook ads. Where should I start?

If you’re just getting started, Facebook makes things easy for beginners with the Boost button. This is the easiest way to create a simple campaign, ad set, and ad without the intimidating interface of Ads Manager. But this should only be your initial exposure to advertising. Jon also assembled a collection of links to get… Read more »

What is the Meta Blueprint Certification?

The Blueprint Certification is a paid testing process that provides an official certification for different topics related to Facebook and Instagram ads. There are different certification levels and focal areas available. More information on the program is available here.