According to a report from Digiday, ads could be coming to Threads later this year. That’s the message from some unnamed ad execs who claim to be in the know.
The report provides no details about what the timeline is exactly or the types of ads to expect, but an ad rollout this soon would be unexpected.
The Expected Schedule
I wrote about this last year when the common question among users was, “When are ads coming to Threads?” I often cite Mark Zuckerberg’s response back then when asked. He sets a milestone of 1 Billion users before monetizing.
Threads is growing, but it’s still nowhere close to that. During Meta’s latest earnings call, it was revealed there are 150 Million active users on Threads.
When Is the Right Time?
Users don’t want ads. Advertisers do. So, what’s the right answer?
There’s a danger monetizing too early since ads will certainly negatively impact engagement and growth. Meta doesn’t want that. And after reporting a 27% increase in revenue year over year for the first quarter, there’s no need to rush it.
Of course, whenever Threads monetizes, it will be a bonus for advertisers. More inventory should mean lower costs.
Consider me skeptical that this is happening in 2024, but there’s obviously smoke here.
