Who Are You?

Who are you?

It’s important that your potential customers know, but your organization should also know who you are and what you stand for.

You as a brand, a business owner, and as a person.

Here’s my story…

I’m an accidental marketer whose first office job was as the worst telemarketer on the planet. Marketing and sales have never come naturally to me.

That may be why I take a softer approach to sales. I’m less concerned about urgency and that quick sale, and more about building a long-term connection.

I have a unique path that includes a philosophy degree and jobs in insurance where I never felt I belonged. I flipped that experience into — amazingly — overseeing Fantasy Games for the National Basketball Association.

I’d eventually start my own business 12 years ago without any prior experience starting one or any clue how to do it.

I’m a husband and father of three boys, including one who is a cancer survivor and is training to become a surgeon. Another is studying to become a journalist, and our youngest is making us proud playing baseball as he finds his path through high school.

Everything I do is built around them. Spending more time with them. Building a better life for them. Setting a good example. And making them proud. This is why my business has always been so important to me.

I’m a stats nerd built by my love of baseball which naturally carried into marketing.

My business is focused on Meta ads education and my goal is to make you a well-round advertiser who understands how everything works and has foundational philosophies that will last.

I value honesty and transparency, both in life and in how I do business.

That’s me, summed up as briefly as possible.

How about you?