Who are you not?
Defining who you are not helps your potential customers and organization know where the line is drawn. This may be even more important than defining who you are.
I am not a guru or a ninja. I hate these terms, and I made this very clear way back in 2011.
I am not a brash, in-your-face, Ads Bro who loudly proclaims how you’re doing it all wrong, and only he knows how to do ads right.
I won’t lie and deceive you to get the sale.
I won’t claim to have a secret system for success or make guarantees that if you do it my way you’ll always get results.
I’m not a pushy salesman who won’t take “no” for an answer and will do anything to talk you into the sale.
I won’t break, bend, or push the edges of the rules in order to get a temporary benefit.
I won’t tell you to use black hat strategies that will put your account at risk.
I’m not a business expert. I haven’t been formally trained in business.
I will never bunt because bunting is stupid, both in baseball and in life.
And I’m not a Cardinals fan because the Cardinals SUCK.
That’s who I’m not. How about you?