What’s the ideal ad Calculated as (Impressions/Reach), Frequency is a Facebook ads metric that measures the average number of times users have seen your ad. More? What frequency is too high?
These questions don’t make sense…
Are we talking about a frequency per week? Two weeks? Month? It matters.
What placements are you using? Only news feed or all placements?
Are we talking about An ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More frequency or ad frequency? You can see the same ad multiple times or get reached multiple times by different ads within the same ad set. They’re different kinds of frequency.
Your goals also matter. You might want to increase awareness and brand recall. High frequency would be required. You’d want to be that annoying ad that people keep seeing.
But if you’re asking about ideal frequency related to A conversion is counted whenever a website visitor performs an action that fires a standard event, custom event, or custom conversion. Examples of conversions include purchases, leads, content views, add to cart, and registrations. More, stop searching. No such thing exists. Don’t listen to people who tell you not to go over a certain frequency.
Are you still getting good results? Then who cares about your frequency?
Are you getting bad results? Maybe it’s related to frequency. Maybe it’s not!
Respond to your results. Stop obsessing over mythical thresholds that may or may not matter.