There’s a new Advantage+ Creative enhancement called Enhance CTA. Here’s how it works…
What Is It?
When viewing your Advantage+ Creative enhancements, you may a new option for Enhance CTA.
Here’s how Meta describes it:
We’ll pair key phrases with your CTA in overlays on Stories to share information about your offerings and encourage action.
There is an option to customize this enhancement, though it seems to be buggy for me. When you click “Customization,” here’s what I see…
It will give you the option to “Use AI to identify promotional phrases.” Under that option, I’m seeing the message that Meta couldn’t identify phrases in my text options. I even loaded it with promotional phrases, and it didn’t find anything.
My guess is that if Meta’s AI is able to identify promotional phrases, it will list them here. And since this is how you’d customize this enhancement, you’d be able to remove the ones that you don’t like.
How These Enhancements Work
This is for Stories placements only and it will generate a CTA overlay for you. Like all Advantage+ Creative enhancements, Enhance CTA will only be applied in some situations where Meta thinks it can improve performance.
If you don’t want it, of course, you’ll need to actively turn it off.
