What are multi-advertiser ads? Let me show you…
When creating an ad, you’ll see a checkbox for multi-advertiser adsAdvertisers can opt-in to Multi-Advertiser Ads when creating an ad. When checked, their product can appear alongside other similar products when a user has shown purchase intent by engaging with another product. More. It says:
“Enabling this may increase your ad’s exposure to people in a shopping mindset by allowing this ad to appear alongside ads from multiple businesses.”
This applies only to Facebook Feed and Instagram Feed.
If a potential shopper engages with an ad, a multi-advertiser carouselA carousel allows you to display two or more scrollable images or videos in the same ad, with the ability to link each to a different URL. More may appear below it. In this video, I provide examples from both Instagram and Facebook.
Remember that the ads in the Multi-Advertiser carousel are from multiple advertisers.
The benefit: You get to reachReach measures the number of Accounts Center Accounts (formerly users) that saw your ads at least once. You can have one account reached with multiple impressions. More someone who is in the shopping mindset. The drawback: You may be shown alongside competitors. Is that bad? I’ve never understood this complaint. Would you rather your competitor appears there without you?
Ultimately, does it work? Unfortunately, I’m not aware of a way to prove it one way or the other. Multi-advertiser isn’t a placementA placement is a location where your ad is shown. Examples include Facebook's mobile Feed, Messenger, Instagram feed, Audience Network, right-hand column, and more. More. It’s part of your Facebook and Instagram Feed placements. So the results will be wrapped into those placements.
Personally, I see no reason to turn this off, but you do you. What do you do?
