What Are Multi-Advertiser Ads?

What are multi-advertiser ads? Let me show you…

When creating an ad, you’ll see a checkbox for multi-advertiser ads. It says:

“Enabling this may increase your ad’s exposure to people in a shopping mindset by allowing this ad to appear alongside ads from multiple businesses.”

This applies only to Facebook Feed and Instagram Feed.

If a potential shopper engages with an ad, a multi-advertiser carousel may appear below it. In this video, I provide examples from both Instagram and Facebook.

Remember that the ads in the Multi-Advertiser carousel are from multiple advertisers.

The benefit: You get to reach someone who is in the shopping mindset. The drawback: You may be shown alongside competitors. Is that bad? I’ve never understood this complaint. Would you rather your competitor appears there without you?

Ultimately, does it work? Unfortunately, I’m not aware of a way to prove it one way or the other. Multi-advertiser isn’t a placement. It’s part of your Facebook and Instagram Feed placements. So the results will be wrapped into those placements.

Personally, I see no reason to turn this off, but you do you. What do you do?