Here’s a way to improve your lead quality…
When you create your lead form, go to the Questions section. At the top are your custom questions and the message “lead filtering is now conditional logic.”
Meta loves to rebrand things to keep it interesting. Turn on Conditional Logic.
Example
If you’re a real estate agent and you’re tired of other real estate agents filling out your form, here’s a potential solution.
1. Use multiple choice.
2. Question: Which best describes you?
3. Answers:
– I’m looking to buy a home
– I’m looking to sell my home
– I’m a real estate agent
For the logic, you can then send people looking to sell or buy a home to another question or submit the form. Maybe you want more info about where they live or what they’re looking to buy or sell.
For the real estate agent, you can have it automatically close the form and you won’t get their contact info.
You’re bound to get fewer leads from this approach, but the hope is they’ll be higher quality.
Make sure to check out my blog post on lead quality here.
