Don’t be so quick to crop…
When you upload a 9×16 image or video when creating an ad, Meta asks you to crop or upload new creative that are square and wide for specific groups of placements.
![Ad Creative](https://www.jonloomer.com/wp-content/uploads/2024/01/Screenshot-2024-01-30-at-6.39.31 PM-700x486.png)
Before you do that, preview your ads first. You may see that your creative in some of the placements that would have been square are actually 4×5. This takes up more real estate, which could make your ads more effective.
![4x5 Aspect Ratio](https://www.jonloomer.com/wp-content/uploads/2024/01/Screenshot-2024-01-30-at-6.40.53 PM-700x453.png)
Facebook and Instagram mobile feeds, Instagram profile feed, and Video feeds could all benefit from the 4×5 aspect ratio.
If you upload a 9×16 video, it may appear as 4×5 in the feed. When you click it, it will open (nearly) full-length. That wouldn’t happen if you crop it or upload a square version. It would have displayed that sad, smaller version.
Another placement to watch is right-hand column. Meta requests 16:9, but it might actually look better square.
![Right Hand Column Square](https://www.jonloomer.com/wp-content/uploads/2024/01/Screenshot-2024-01-30-at-6.42.42 PM-700x281.png)
In all cases, preview by placement first. Depending on your creative, using the original versions may be preferred. Or at the very least, consider uploading 4×5 versions for the mobile feed placements.