Here’s a third-party reporting update for Shops…
In your Ad Account Settings, you may see this section: “Connect your shop to track Meta purchases.”
Select your Commerce Account and Third-Party Reporting Tool (Google Analytics 4 or Adobe Experience Cloud) and enter your unique measurement ID for GA4.
If you have a Facebook or Instagram Shop, engagement and purchases may happen entirely within Facebook and Instagram.
By connecting your Shop to a third-party reporting tool, “landing and purchase events are sent with the same URLs and UTMs you provide for your website.”
This can help make your third-party reporting more complete. A conversion is counted whenever a website visitor performs an action that fires a standard event, custom event, or custom conversion. Examples of conversions include purchases, leads, content views, add to cart, and registrations. More within these Shops were otherwise a reporting black hole.
If you manage a Shop, check this out!