Third-Party Reporting Integration for Shops

Here’s a third-party reporting update for Shops…

In your Ad Account Settings, you may see this section: “Connect your shop to track Meta purchases.”

Shops Third-Party Reporting Integration

Select your Commerce Account and Third-Party Reporting Tool (Google Analytics 4 or Adobe Experience Cloud) and enter your unique measurement ID for GA4.

If you have a Facebook or Instagram Shop, engagement and purchases may happen entirely within Facebook and Instagram.

By connecting your Shop to a third-party reporting tool, “landing and purchase events are sent with the same URLs and UTMs you provide for your website.”

This can help make your third-party reporting more complete. Conversions within these Shops were otherwise a reporting black hole.

If you manage a Shop, check this out!