Should you turn on The campaign is the foundation of your Facebook ad. This is where you'll set an advertising objective, which defines what you want your ad to achieve. More A budget is an amount you're willing to spend on your Facebook campaigns or ad sets on a daily or lifetime basis. More The Performance Goal is chosen within the ad set and determines optimization and delivery. How you optimize impacts who sees your ad. Meta will show your ad to people most likely to perform your desired action. More?
Yeah, I know Meta wants us to call it Advantage Campaign Budget, but we all know it as CBO.
Most advertisers have been slow to embrace CBO, probably because it was initially forced on us. Remember when it was introduced and the plan was to make it default? Luckily, Meta backed off.
But, maybe you should use it…
Campaign Budget Optimization allows you to distribute a campaign budget optimally between your An ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More. So instead of using budgets at the ad set level, you set it in the campaign.
Meta says it can help you spend your budget more efficiently, and there’s reason to believe this could be beneficial.
Here’s when you should consider CBO…
1. If you are running multiple ad sets in the same campaign (obviously).
2. You’re using the same optimization event and bidding strategy for each ad set and the This is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more. More sizes are about the same.
In that case, yeah, you should try out CBO. That way it’s not restricted by your ad set budget. Meta could spend more on what’s working and less on what’s not instead of forcing the algorithm to spend what you want it to spend on each ad set.
A prime example might be when you have multiple ad sets for different groups of countries or states.
Do you use CBO?