Stop overcomplicating this! Optimize for the action you want…
When you set a The Performance Goal is chosen within the ad set and determines optimization and delivery. How you optimize impacts who sees your ad. Meta will show your ad to people most likely to perform your desired action. More of The link click metric measures all clicks on links that drive users to properties on and off of Facebook. More, Landing Page View is a Facebook ads metric that represents when people land on your destination URL after clicking a link in your ad. More, or engagement, you are likely throwing your money away.
Advertisers who do this often make false assumptions. They assume that more traffic will equal more sales. They assume that more engagement will equal more sales.
They are almost always wrong. The reason is simple.
Ad-generated traffic and engagement are not the same as organic traffic and engagement. These people do not behave the same way.
These The campaign is the foundation of your Facebook ad. This is where you'll set an advertising objective, which defines what you want your ad to achieve. More often lead to some of the lowest-quality results. Cheap results. But you cannot expect that generating more of these cheap actions will lead to more sales.
You’re not going to outsmart the algorithm by taking this approach. You’ll just end up disappointed.
If you want purchases, optimize for purchases in most cases. There are exceptions. But know the risk you’re taking when you optimize for these actions.