Meta is rolling out a new placement…
Instagram Profile Reels is found under the Stories and Reels section when manually editing placements.
This placement is available for most website and app conversion locations.
Ad Details
If you go to an Instagram profile, click one of their Reels and then scroll through their Reels feed. You may see ads between their Reels. This is where your ads may appear.
Your ad will need be a video with the recommended 9:16 aspect ratio. If you want your ad to fit in with the other Reels, it would be best to maintain that same format. You can view how it will appear in this placement when viewing your Advanced Preview.
Don’t Have It?
For whatever reason, this placement wasn’t selected for me using Advantage+ Placements. I needed to manually select it while using manual placements.
I’m sure that’s an early bug that will get straightened out quickly.
You’re unlikely to see a huge difference with the addition of Instagram Profile Reels, but more placements help you keep costs down. New inventory is a good thing.
