Meta Wants You to Test Catalog Ads

When you create an ad using manual upload, you may see a prompt under the Call to Action:

“A/B test catalog versus manual upload. Run a 4-day test with your existing budget to see how using your catalog can impact performance.”

Check that box to turn it on. And then you’ll see the A/B test details:

– Test duration (four days)
– The two versions (the original and the catalog ad)
– Total budget
– And your catalog ad settings

The catalog ad version will automatically use media from your catalog and show each person the catalog items they’re most likely to engage with.

Of course, you’ll only do this if you have a product catalog to begin with. This test would be ideal for e-commerce businesses when you want a sale but aren’t using Advantage+ Shopping Campaigns.

Is this something you’ll try out?