When you create an ad using manual upload, you may see a prompt under the A call-to-action is a button or link on your ad that suggests the action you want your audience to take. Examples: "Learn More" or "Sign Up." More:
“Split testing (or A/B testing) allows you to test changes in Facebook variables like ad creative, audience, or placement to determine which approach performs best. More catalog versus manual upload. Run a 4-day test with your existing A budget is an amount you're willing to spend on your Facebook campaigns or ad sets on a daily or lifetime basis. More to see how using your catalog can impact performance.”
Check that box to turn it on. And then you’ll see the A/B test details:
– Test duration (four days)
– The two versions (the original and the catalog ad)
– Total budget
– And your catalog ad settings
The catalog ad version will automatically use media from your catalog and show each person the catalog items they’re most likely to engage with.
Of course, you’ll only do this if you have a product catalog to begin with. This test would be ideal for e-commerce businesses when you want a sale but aren’t using Advantage+ Shopping The campaign is the foundation of your Facebook ad. This is where you'll set an advertising objective, which defines what you want your ad to achieve. More.
Is this something you’ll try out?